Introduction

As a photographer, you’ve likely spent hours perfecting your website’s design to beautifully showcase your work. But what if no one sees it? That’s where SEO (Search Engine Optimization) comes in. SEO helps your website get found by potential clients on Google—without paid ads or complicated tech.

The good news? If you’re using Showit, you already have an advantage. Showit combines creative design freedom with the power of WordPress for blogging, which means you can have a visually stunning website and rank on search engines.

In this post, we’ll break down the essentials of SEO specifically for photographers using Showit—no tech skills needed. Let’s dive in!

1. Why SEO Matters for Photographers

You could have the most stunning photography portfolio in your city, but if your website doesn’t show up on Google when someone searches “wedding photographer near me,” you’re missing out on potential clients.

Search engine traffic is:

• Free (unlike paid ads),
• Targeted (people are actively looking for what you offer), and
• Long-lasting (great content keeps working for you over time).

SEO helps your dream clients find you when they need you most.

2. Understanding Showit + WordPress

One of the biggest perks of using Showit is its unique setup. Your main website is built in Showit, using its drag-and-drop design interface. Meanwhile, your blog runs on WordPress—which is great news for SEO.

Here’s why that’s awesome:

• Showit gives you the design flexibility to showcase your personality and work.
• WordPress brings the SEO power, structure, and tools that Google loves.
• You get full creative control and strong search performance.

Together, they create a beautiful, functional, and findable online presence.

Great! Here’s Part 2 of the “Showit SEO 101: What Every Photographer Needs to Know” post:

3. Start with Keyword Research

Before you optimize anything, you need to know what your ideal clients are searching for.

Keywords are the phrases people type into Google, like:

• “elopement photographer in Colorado”
• “studio newborn photography NYC”
• “light and airy wedding photographer”

Use tools like Ubersuggest, AnswerThePublic, or even Google’s autocomplete to find relevant keyword ideas.

Tips:

• Focus on location-based keywords.
• Use phrases your clients would naturally say.
• Don’t just guess—do a little research to be intentional.

4. Optimize Page Titles and Meta Descriptions

Your page title and meta description are what show up in search results. They’re your first impression on Google, so make them clear and compelling.

In Showit, you can easily edit these for every page:

• Go to the page > Click on the SEO Settings tab.
• Add a Page Title that includes your keyword.
• Write a Meta Description that tells people what they’ll find and encourages clicks.

Example for a wedding photographer:

• Title: “Romantic Wedding Photographer in Charleston, SC | Your Studio Name”
• Meta Description: “Timeless wedding photography in Charleston, SC for couples who value authentic, heartfelt moments. View our portfolio and get in touch today.”

5. Don’t Skip Image Alt Text

As a photographer, your images are everything—but search engines can’t see them. That’s where alt text comes in.

Alt text is a short description you add to each image that tells Google (and screen readers) what the photo is about.

In Showit, you can:

• Click on any image > In the right-hand panel, enter descriptive alt text.
• Example: “Bride and groom walking under oak trees at Magnolia Plantation Charleston SC”

Use relevant keywords naturally—but don’t keyword-stuff. Think: clear, specific, and human.

Awesome! Here’s the final part of your blog post “Showit SEO 101: What Every Photographer Needs to Know”:

6. Leverage Your Blog to Build SEO Power

Blogging isn’t just for writers—it’s a powerful tool for photographers too. Each blog post is a new opportunity to rank on Google and connect with potential clients.

With Showit’s seamless WordPress integration, you can:

• Share recent sessions or weddings (great for location-based SEO).
• Answer common questions (like “What to wear for engagement photos”).
• Showcase your expertise and style.

Tips for blog SEO:

• Use keywords in your title, URL, and first paragraph.
• Write naturally—Google loves content that’s useful and human.
• Add internal links to other pages or blog posts.

Blog consistently (even once or twice a month) and over time, you’ll build serious SEO momentum.

7. Keep Your Site Fast & User-Friendly

Google cares about how fast and easy your site is to use. Luckily, Showit has fast hosting—but you still need to be mindful.

Here’s how to keep things smooth:

• Resize your images before uploading (aim for under 500KB).
• Avoid too many animations or videos on one page.
• Keep your navigation simple and clear.

A fast, easy-to-use site = happier visitors and better rankings.

8. Keep Learning and Growing

SEO isn’t a one-and-done project—it’s an ongoing part of your brand strategy. But the good news is, once you get the basics right (which you now do!), you can build over time.

• Keep an eye on Google Analytics and Search Console.
• Regularly update your content, images, and links.
• Revisit your keywords every few months.

And if all of this still feels overwhelming? You don’t have to do it alone.

Final Thoughts: You’ve Got This (And We Can Help)

SEO can sound intimidating, but with Showit and a little intentionality, you have everything you need to start showing up on Google. As a photographer, your website should work just as hard as you do—and we’re here to help make that happen.

At GetPerfectWebsite, we specialize in SEO-ready Showit designs and templates built for photographers like you. Whether you’re just starting out or ready to scale, we’ve got the tools, templates, and support to help your business shine online.