How to Sell Digital Products on Showit Using Payhip

Selling digital products from a Showit website sounds simple until you realize Showit has no native e-commerce functionality, and most e-commerce platforms are either expensive, complex, or designed for physical product stores.

Payhip fills this gap in a way that is genuinely well-suited to the Showit audience. It is built specifically for digital creators selling PDFs, templates, presets, courses, and membership content. It is free to start, requires no monthly subscription, and generates embed codes that work cleanly inside Showit canvas pages.

According to data from Payhip’s own creator community reports, sellers who embed the Payhip storefront directly on their website rather than linking to the external Payhip shop see 18 to 25% higher conversion rates. Keeping the browsing and buying experience on your Showit site, where your brand equity is strongest, directly impacts your sales.

What Payhip Offers and How It Fits with Showit

Payhip is a digital commerce platform that handles product hosting, secure file delivery, payment processing, VAT collection for EU customers, license key generation for software, and affiliate management.

Its free plan takes a 5% transaction fee per sale on top of payment processor fees. The Plus plan at $29 per month and the Pro plan at $99 per month reduce this to 2% and 0% respectively. For sellers generating consistent volume, the Pro plan pays for itself quickly. A seller making $3,000 per month in digital sales saves $150 per month in transaction fees by upgrading from free to Pro.

Payhip processes payments through PayPal and Stripe, so your funds go directly to your connected accounts without Payhip holding your money.

What Types of Digital Products Work Well with Payhip on Showit

Payhip supports the following product types, all of which align with the Showit creator audience:

• Downloadable files: PDFs, Lightroom presets, Photoshop actions, Canva templates, audio files, fonts
• Showit templates: The template marketplace ecosystem overlaps directly with Payhip’s seller community
• Online courses: Video-based courses with lesson sequencing
• Memberships: Recurring billing with member-only content access
• Software and plugins: With automatic license key generation

For Showit designers who sell templates, Payhip combined with a custom Showit shop page creates a professional selling experience that competes directly with dedicated template marketplaces. For a behind-the-scenes look at how successful Showit template businesses operate, the guide to selling Showit templates covers positioning, pricing, and sales page design.

Step-by-Step: Adding Payhip to Your Showit Website

The setup has two sides: configuring your products in Payhip and embedding the shop or individual products in Showit.

Step 1: Set Up Your Payhip Products

Create your Payhip account at payhip.com and navigate to your dashboard.

Click “Add Product” and select your product type. Upload your digital file (or configure your course content), write a product title and description, set your price, and upload a product thumbnail image. Good product thumbnails significantly impact click-through rates in the embedded shop grid. Use a 1:1 or 4:3 ratio image with your brand colors and the product title visible.

Enable any optional features relevant to your product: license key generation for templates, EU VAT collection if you have international buyers, or pay-what-you-want pricing for products where you want buyers to set their own price.

Step 2: Get Your Payhip Embed Code

In Payhip, navigate to your account Settings and select “Embed Shop.”

Payhip offers two embed types: a button embed for individual products and a storefront embed for your full product catalog. For a dedicated shop page in Showit, use the storefront embed. For adding individual product purchase options to specific Showit pages, use the button embed.

The storefront embed provides an HTML snippet. Copy this code.

For individual products, navigate to the specific product in your Payhip dashboard and click “Embed” to generate a product-specific button or card embed code.

Step 3: Create Your Shop Page in Showit

In Showit, create a new page with the URL slug /shop or /templates or whatever matches your product language.

Design a header section with your shop name, a brief tagline, and optionally a filter or category explanation if you sell multiple product types. Then add an HTML widget to the canvas section below and paste your Payhip storefront embed code.

The Payhip storefront embed renders as a product grid with images, titles, and prices. Set the canvas section height to accommodate the full grid: approximately 400 pixels per row of products in the grid layout.

Step 4: Configure Mobile Canvas

Open your Showit mobile canvas view.

Payhip’s storefront embed is responsive and shifts to a single-column layout on mobile. This means a desktop grid with three products per row becomes three separate rows on mobile, tripling the vertical height needed. Set your mobile canvas section height to 400 to 500 pixels per product in your catalog. For a catalog of six products, 2400 to 3000 pixels is a practical starting point. Adjust after testing on a real device.

Designing Your Payhip Shop Page for Maximum Sales

A Payhip embed on a blank Showit canvas converts at a lower rate than one surrounded by strategic brand content.

Once you understand this, the next piece becomes clear: the product grid is the transaction layer, but your Showit page is the persuasion layer. These two jobs require different design thinking.

Above the Product Grid

Above your Payhip embed, add a short brand statement that establishes why your products are worth buying from you specifically.

For a template seller, this might be: “Showit templates built for photographers who want to stand out in a saturated market. Every template is tested on live client sites before release.” Two sentences. Specific. Credible. This kind of statement takes the product grid from “here are some things for sale” to “here is why these products are different.”

Add two to three short testimonials from past buyers near the top of the page. Testimonials from digital product buyers should mention the specific outcome they achieved: “I launched my site in one day using this template” outperforms “Great product!” as social proof by a significant margin.

Below the Product Grid

Add a short FAQ section below your Payhip embed addressing:

• What format are the files delivered in?
• How do I access my purchase after buying?
• Do you offer refunds on digital products?
• Is support included?

These questions represent the most common pre-purchase objections for digital product buyers. Addressing them proactively removes friction that would otherwise cause an interested visitor to abandon without purchasing.

Setting Up Payhip Product Delivery

One of Payhip’s strongest features for Showit sellers is its automatic file delivery system.

When a buyer completes a purchase, Payhip immediately sends them a download link via email and provides a download page accessible from their Payhip account. For Showit templates specifically, this means buyers receive their purchase immediately without any manual action on your part.

Payhip also allows you to customize the post-purchase email. Write this email in your brand voice. Include clear instructions for how to add the Showit template to their account, a link to your tutorial or onboarding content, and an invitation to follow you for future product releases.

For building a more complete client onboarding experience after digital product purchase, the client portal creation guide for Showit covers how to create a protected resource page where buyers can access tutorials and support materials.

Payhip and SEO on Your Showit Shop Page

Your Showit shop page needs optimized surrounding content because Payhip’s embed is rendered in an iframe that Google cannot crawl for product details.

Write 200 to 300 words of descriptive page content around your Payhip embed. Describe your product types, who they are designed for, and the key benefits. Include the phrases your target buyers search: “Showit templates for photographers,” “Lightroom presets for outdoor portraits,” or whatever matches your specific catalog.

Set the Showit page title to “[Your Brand] [Product Type] Shop” and write a meta description that describes what buyers will find and why your products are worth buying. For complete Showit SEO setup and page optimization, the optimizing your Showit homepage for SEO guide covers title tag and meta description writing principles that apply directly to product and shop pages.

Payhip Affiliate Program for Your Showit Products

Payhip includes a built-in affiliate program that lets you recruit other creators or buyers to promote your products for a commission.

Affiliates receive a unique referral link. When a purchase is made through that link, Payhip automatically tracks the attribution and manages the commission payout. This is particularly effective for Showit template sellers because other designers with audiences often promote templates through their own content.

Set up your affiliate program in Payhip under Settings > Affiliates. Define your commission rate (20 to 40% is common in the digital template space) and create a brief affiliate invitation page that explains your program. Link to this page from your Showit shop page footer or a dedicated affiliate page.

Conclusion

Payhip is the most accessible and cost-effective way to sell digital products from a Showit website. Its embed codes work cleanly inside Showit canvas pages, its automatic file delivery requires no manual fulfillment, and its built-in affiliate program creates a promotional network without additional tools.

Start by uploading your products to Payhip with strong thumbnail images. Generate the storefront embed code and add it to a dedicated Showit shop page. Design strategic brand content above and below the product grid, configure your mobile canvas height, and add surrounding page copy for SEO.

If you want a professional Showit shop page designed around your Payhip products with full mobile optimization and SEO setup, the Showit template customization service can build the product display experience your digital products deserve.

Your products are ready. Your shop should look the part.

Frequently Asked Questions