Introduction

Ever wondered what goes into creating a Showit template that not only looks beautiful—but actually helps creatives book more clients? At Get Perfect Website, we don’t just design pretty templates. We design with intention, strategy, and sales in mind.

Behind every template we launch is a deep dive into what our audience needs, how people actually browse websites, and how design impacts conversions. In this post, we’re pulling back the curtain to show you exactly how we build Showit templates that don’t just sit pretty—they perform.

1. Understanding Our Audience

Before we touch a single design element, we start with who the template is for. Are we designing for wedding photographers? Coaches? Wellness brands? Each audience has different needs—and we dig deep to understand them.

We look at:

• Common pain points (like “I don’t have time to DIY” or “I don’t know how to write copy”)
• Key goals (such as showcasing a portfolio, building trust, or booking discovery calls)
• Style preferences and branding trends in their industry

The result? Templates that feel personal and purposeful, not generic.

2. Strategy First, Always

A beautiful website means nothing if it doesn’t guide users toward action. That’s why we start every template project with a clear strategic foundation.

We map out:

• The customer journey: What do visitors need to see first, second, and last to take action?
• The core purpose of each page: Homepage for trust, Services for clarity, Contact for conversions
• Strong CTAs throughout the design

Every section, image, and headline has a job. And that job is to move the visitor closer to a “yes.”

3. Designing in Figma

Once strategy is locked in, we bring it to life in Figma. This is where we:

• Sketch the wireframes and layout ideas
• Add in UI design that’s not just pretty, but purposeful
• Consider mobile and desktop views right from the start

Designing in Figma first helps us keep things aligned with the strategy—and gives our clients and collaborators a clear visual of what’s coming before we even touch Showit.

4. Development Inside Showit

Once the design is finalized in Figma, we bring it to life inside Showit. This is where the magic happens—turning static designs into fully functional websites.

During this stage, we:

• Build out each page layout to match the design pixel by pixel
• Set up mobile and desktop views separately for a flawless responsive experience
• Add animations and interactions to bring energy and movement
• Ensure everything is optimized for easy editing by future users

We keep the backend super organized so users can easily update their content without getting lost in the layers.

5. Optimizing for SEO and Speed

A pretty site won’t perform unless it loads fast and gets seen by search engines. We optimize every template with:

• Compressed images for faster load time
• Clean layout structure that helps with indexing
• SEO-friendly title tags, alt text, and meta descriptions
• WordPress blogging setup for added visibility

This gives our users a solid foundation for search rankings and a seamless experience for visitors.

6. Writing High-Converting Copy

Design is half the battle—copy is the other half. We either write or strategically guide the placement of copy that:

• Clearly communicates the value proposition
• Builds trust and connection
• Guides users toward conversion (book a call, buy a product, fill out a form)

Each template includes headline prompts, filler text, or optional copywriting support to make writing easier for our buyers.

7. Testing, Tweaking & Template Setup

Before a template is ready for sale, we:

• Test every link, button, and interaction
• Tweak spacing, layout quirks, and design details
• Set up demo content and placeholder pages
• Add brand guidelines and editing instructions to make the user experience smooth

We treat every template like a real client project—because our buyers deserve that level of care.

8. Launching the Template & Supporting Our Buyers

Once everything is polished and ready, it’s launch time! We don’t just hit publish—we set the stage for success.

Here’s what goes into launching a Showit template:

• Live Demo Site: We create a beautifully curated live demo site so customers can explore the template in action.
• Product Page: A conversion-optimized product page with preview images, key features, and FAQs.
• Marketing Launch: We announce launches across email, Instagram, Pinterest, and our blog to build awareness and drive traffic.
• Support Materials: Each template comes with a help guide, video tutorials, and optional add-ons to make setup easy for any user.

We also offer customization services for those who want our team to tailor the template to their brand.

---

Conclusion: Every Detail Matters

Designing a Showit template that actually sells isn’t just about looks—it’s about the strategy behind every pixel, section, and CTA. At GetPerfectWebsite, we blend design, development, and marketing strategy to create templates that aren’t just stunning, but effective.

Every template is built with: ✅ Creatives in mind
✅ Conversion goals at the forefront
✅ A passion for beautiful, thoughtful design

Thinking of launching your own website or selling templates?
Let us help you build a standout digital presence that works just as hard as you do