Pinterest is one of the most underused traffic sources for creative businesses, and for photographers, designers, and wedding professionals with Showit websites, it represents a genuine competitive opportunity. The platform’s users actively search for inspiration and services in the exact categories that Showit’s typical user base serves.
Installing the Pinterest Tag on your Showit website is the first step toward turning Pinterest from a passive traffic source into a measurable, optimizable marketing channel. Whether you are running promoted pins, building retargeting audiences, or simply tracking which content drives the most valuable visitors, the Pinterest Tag makes it possible.
This guide covers everything you need to install the Pinterest Tag on Showit, set up conversion events, and start using the data to improve your Pinterest performance.
What Is the Pinterest Tag?
The Pinterest Tag is a piece of JavaScript code that you add to your website. Once installed, it tracks the behavior of Pinterest users who visit your site, whether they came from an organic pin, a promoted pin, or a direct search.
According to Pinterest’s business documentation, the Tag enables you to measure conversions from your Pinterest campaigns, create custom audiences based on website visitors for retargeting, and use Pinterest’s algorithm to optimize ad delivery toward users most likely to convert.
For a Showit website, the Pinterest Tag works by being placed in the site’s global header code, where it loads on every page automatically. You then add specific event codes to individual pages or actions to track more granular behavior beyond simple page views.
The combination of Showit’s design capabilities and Pinterest’s visual, discovery-driven audience is a natural fit for photographers, wedding planners, home decor brands, and lifestyle service providers.
Step 1: Create a Pinterest Business Account and Access Tag Settings
The Pinterest Tag is only available to accounts registered as Pinterest Business accounts. If you currently have a personal Pinterest account, you can convert it to a business account or create a new one.
Convert or Create a Business Account
Go to business.pinterest.com and either create a new account or convert your existing personal account. Business accounts provide access to Pinterest Analytics, the Pinterest Tag, and Pinterest Ads Manager.
Access the Pinterest Tag
Once logged into your Business account, go to Ads in the top navigation and select Conversions. Inside the Conversions section, click Get started under Pinterest Tag. If you have already created a Tag before, you will see it listed here.
Create Your Tag
Click Create Pinterest Tag. Pinterest will ask you to name your Tag. Use your business or website name for easy identification if you manage multiple websites in the future.
After naming the Tag, Pinterest will generate your base Tag code. Copy the entire snippet.
Step 2: Add the Pinterest Tag to Your Showit Website
With your Pinterest Tag code copied, open your Showit editor to install it.
Open Site Settings in Showit
Log in to Showit and open your website in the editor. Navigate to Site Settings and find the Custom Code or Header Code section. This is where site-wide scripts are added and where the Pinterest Tag base code belongs.
Paste the Tag Code
Paste your Pinterest Tag base code into the header code field. The Tag code should include the Pinterest JavaScript library load and your unique Tag ID. Make sure the complete snippet is pasted without any truncation.
Save and Publish
Save your Site Settings and publish your Showit website. The Pinterest Tag will be active on all pages of your site after publishing.
Step 3: Verify the Pinterest Tag Installation
Verification is essential before building audiences or running ads based on Tag data.
Use the Pinterest Tag Helper Extension
Pinterest provides a Chrome extension called the Pinterest Tag Helper. Install it from the Chrome Web Store, then visit your live Showit website. The extension will show whether the Pinterest Tag is detected on the page and whether it is firing correctly.
Verify in Pinterest Tag Manager
Return to your Pinterest Business account and navigate to Ads and then Conversions. Open your Tag and look for the verification status. Pinterest shows whether the Tag has received recent data from your website, which confirms the installation is working.
Allow a few minutes after your first site visit for the data to appear in Pinterest’s dashboard.
Step 4: Set Up Pinterest Conversion Events
The base Pinterest Tag tracks page views automatically, but setting up specific events gives you much richer data for campaign optimization.
Common Events for Showit Photography and Creative Websites
For most creative businesses on Showit, the most important events to track are Lead (fires when a visitor submits a contact form), PageVisit (fires when a visitor views a specific important page like pricing or portfolio), and Checkout (fires when a visitor completes a digital product purchase if applicable).
Adding the Lead Event to Your Contact Form Thank-You Page
When a visitor submits your contact form on Showit, redirect them to a thank-you page that includes a Pinterest Lead event code snippet. Place the event code in that specific page’s custom code section in Showit rather than in the global header.
Pinterest event codes are small JavaScript snippets that you get from the Pinterest Tag configuration in your Ads Manager. Each event type has its own snippet. Place the correct event snippet on the page that corresponds to the completed action.
Adding PageVisit Events to Key Pages
For your portfolio page, pricing page, and services pages, add PageVisit event code to track how many visitors interact with your most important content. This data helps you build qualified retargeting audiences of people who showed genuine interest in your services.
Step 5: Build Pinterest Custom Audiences Using Your Tag Data
With the Tag collecting data, you can create powerful audiences for your Pinterest ad campaigns and organic strategy.
Create a Website Visitor Audience
In Pinterest Ads Manager, navigate to Audiences and create a new Customer List audience based on Website Visitors. You can target all visitors, visitors to specific pages, or visitors who completed specific events.
For a photography or creative services website on Showit, a highly effective audience is visitors who viewed your pricing or portfolio page but did not submit a contact form. Retargeting this group with a pin featuring client testimonials or behind-the-scenes content often re-engages people who are still in the decision phase.
Build an Engagement Audience
Pinterest also allows you to create audiences based on users who engaged with your pins, regardless of whether they visited your website. Combining your website visitor audience with your pin engagement audience creates a comprehensive warm audience for retargeting campaigns.
Create a Lookalike Audience
Once you have collected sufficient website visitor data, use Pinterest’s Actalike Audience feature to find new users who share behavioral and interest profiles with your best visitors. This is Pinterest’s equivalent of Facebook’s Lookalike Audiences and can significantly extend your reach to new potential clients.
Using Pinterest Tag Data to Improve Organic Performance
Even if you are not running paid ads on Pinterest, the Pinterest Tag provides useful data through Pinterest Analytics that can inform your organic content strategy.
See Which Pins Drive Website Traffic
With the Tag installed, Pinterest Analytics shows which of your pins are driving visitors to your site. This helps you understand what content your audience responds to and guides your future pin creation strategy.
Identify High-Intent Visitors
Visitors who arrive at specific pages, such as your pricing or services page, represent high-intent prospects. If particular pins or content types are driving those high-intent visits, invest more in creating similar content.
Track Seasonal Patterns
Pinterest is a heavily seasonal platform. The Tag data helps you understand when traffic from Pinterest peaks for your niche, allowing you to plan your most important content promotions around those seasonal windows.
Pinterest SEO and Showit: A Powerful Combination
Pinterest functions partly as a visual search engine, and the SEO principles that apply to your Showit website have a parallel on Pinterest.
For photographers and creative professionals, optimizing your Showit blog content with relevant keywords and pinning that content to Pinterest creates a compound traffic effect. Pinterest drives traffic to your blog posts, your blog posts rank in Google search, and your Showit site benefits from both channels simultaneously.
For foundational Showit SEO knowledge that complements your Pinterest strategy, the guide on Showit SEO tips for photographers covers the on-site optimization work that makes your pages more attractive to both Google and Pinterest traffic.
Additionally, the guide on how to optimize your Showit website for Google without being techy provides accessible, actionable SEO steps that support your overall discoverability across channels including Pinterest.
What to Pin from Your Showit Website
The Pinterest Tag becomes more valuable as you increase the volume of high-quality content driving traffic from Pinterest to your site. Here is what to prioritize pinning from your Showit website.
Blog Posts and Guides
Long-form content on your Showit blog performs exceptionally well on Pinterest. Create visually appealing vertical graphics in Canva or a similar tool for each blog post, and pin them with keyword-rich descriptions.
Portfolio Galleries and Session Recaps
Portfolio images and session recap pages on your Showit site are natural Pinterest content. Create pins for your best sessions and link them to the corresponding portfolio or blog pages on your Showit site.
Products and Services Pages
If you sell digital products from your Showit site, create product showcase pins linking to your product pages. Pinterest’s shopping features and visual format make it an effective channel for digital product discovery.
Troubleshooting Pinterest Tag Issues on Showit
Tag Is Not Detected After Installation
Confirm that the Tag code was saved in Showit’s Site Settings under Custom Code and that you published the site after adding the code. Scripts added to the header only take effect after publishing.
Events Are Not Firing
Check that event-specific code snippets are placed on the correct pages in Showit. The Lead event code should be on your contact form thank-you page, not the form page itself. Confirm the page has been published with the event code in place.
Tag Helper Shows Multiple Tags
If the Pinterest Tag Helper shows multiple Tag instances, you may have pasted the base code more than once. Check your Showit Site Settings for duplicate entries and remove any extras before republishing.
Final Thoughts
The Pinterest Tag is a small piece of code that unlocks significant strategic value for any Showit website in a visually driven niche. It takes less than thirty minutes to install correctly, but the audience data it collects and the campaign optimization it enables can compound in value for months and years.
Install the Tag today, verify it is working, and set up your most important conversion events. Even if you are not running paid Pinterest campaigns yet, you will be building audience data and conversion insights that make your future advertising significantly more effective from day one.
For professional help with custom code installation and tracking setup on your Showit site, GetPerfectWebsite’s Showit optimization service ensures every technical element of your site is configured correctly.
FAQ
Do I need Pinterest ads to benefit from installing the Pinterest Tag?
No. The Tag provides organic analytics data even without paid campaigns. It shows which pins drive traffic to your site and which pages visitors land on, helping you refine your organic Pinterest strategy.
Is the Pinterest Tag installation on Showit different from other platforms?
The process is the same as any website: paste the Tag code into your site’s global header. On Showit, this is done through Site Settings under Custom Code. No developer experience is needed.
Can I use the Pinterest Tag and Google Analytics on the same Showit site?
Yes. Both tools install as header scripts and operate independently. They track behavior from their respective platforms without conflicting with each other.
How long before Pinterest Tag data appears in my dashboard?
Pinterest Tag activity typically appears in your dashboard within a few minutes of your first visit to the tagged site. Allow up to 24 hours for full data processing if you are reviewing aggregate reports.
What is the most important Pinterest event to set up for a photography website?
The Lead event, triggered by a contact form submission, is the most directly valuable event for service-based businesses. Set this up first by adding the event code to your contact form’s thank-you page in Showit.
