Ever launched your beautifully designed Showit website and thought, “Okay, now what? Are people even visiting it?” If you’re asking that, you’re not alone and you’re in the right place. Today, I’m walking you through how to setup Google Analytics for a Showit website, step by step, with zero fluff and no developer headaches.

Whether you’re a creative entrepreneur, a wedding photographer, or a blogger using Showit, you need to know who’s coming to your site, what they’re clicking on, and how long they’re staying. That’s exactly what Google Analytics (specifically GA4) helps with—and yes, it works beautifully with Showit.

Let’s get into it.

What is Google Analytics (And Why It Matters for Your Showit Site)

In simple terms, Google Analytics is like your website’s behind-the-scenes detective. It tracks:

• How many visitors you’re getting
• Where those visitors are coming from (Instagram? Pinterest? Google?)
• What pages they’re viewing
• How long they’re sticking around
• Which buttons they’re clicking
• And so much more…

For Showit users, it’s a must-have tool to understand what’s working and what’s not especially if you’re running a creative business and want to grow with data, not guesswork.

Is Google Analytics Compatible with Showit?

Yes—Google Analytics works 100% with Showit.

Showit may be a drag-and-drop, code-free platform, but it still gives you access to embed custom code in your site’s Head section. That’s exactly where we’ll place the Google Analytics tracking code.

A quick heads-up: if you have a Showit + WordPress blog setup (like many creatives do), we’ll also touch on how to make sure both parts of your site are tracked properly.

Learn More: How to Setup Google Search Console for Showit

Step-by-Step: How to Setup Google Analytics in Showit Website

Here’s the process broken down into easy steps. You’ll be up and running in 10 minutes or less!

Step 1: Create Your Google Analytics Account

1. Go to analytics.google.com
2. Click Start Measuring
3. Give your account a name (like “My Showit Site”)
4. Create a GA4 Property (this is the current version of Google Analytics)
5. Choose your time zone and currency

Pro Tip: GA4 is different from the old Universal Analytics. It’s more powerful but looks a little different—don’t worry, we’ll keep it simple.

Step 2: Get Your Measurement ID

Once you’ve created the property:

1. Navigate to the Admin panel (gear icon on the lower left)
2. Under the Data Streams, click Web
3. Add your website URL (make sure it’s correct)
4. Copy your Measurement ID — it looks like G-XXXXXXXXXX

Step 3: Add the Google Analytics Code to Showit

Now head to your Showit dashboard:

1. Log into Showit
2. Open your site and click Site Settings
3. Scroll to Custom Head HTML
4. Paste the following code:

<!– Google tag (gtag.js) –>

<script async src=”https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX”></script>

<script>

  window.dataLayer = window.dataLayer || [];

  function gtag(){dataLayer.push(arguments);}

  gtag(‘js’, new Date());

  gtag(‘config’, ‘G-XXXXXXXXXX’);

</script>

Replace G-XXXXXXXXXX with your actual Measurement ID.

1. Click Save, then Publish your site.

Boom—you’re tracking traffic!

Read More: How to Test Website Screen Sizes for Mobile Optimization

Optional: Use Google Tag Manager for More Control

If you want to track specific actions like button clicks, form submissions, or video views, you can install Google Tag Manager (GTM) instead of just GA4.

Why use GTM?

• It gives you more control without needing to edit code every time.
• You can manage tags for Google Analytics, Facebook Pixel, Hotjar, and more—all in one place.

But if you’re new to this, you’re totally fine starting with GA4 alone.

How to Make Sure Google Analytics is Working on Your Showit Website

After setup, it’s time to test!

Try one (or all) of these:

• Real-Time Reports in GA4: Open your site in another tab and see if it shows up as “1 active user.”
• Google Tag Assistant Chrome Extension: It tells you if your GA tag is firing correctly.
• Google Analytics DebugView: In GA4’s admin panel, DebugView shows what’s being tracked in real time.

If you don’t see data right away, give it a few hours. GA4 can take a little time to populate reports.

Bonus: Setting Up Events & Conversions (for Power Users)

Want to track how many people:

• Submit your contact form?
• Click your “Book Now” button?
• Visit your pricing page?

You’ll need to set up Events in GA4 or GTM. For simple setups, you can:

• Use Google Tag Manager triggers
• Or use Showit’s button link tracking with custom URLs (e.g., /thank-you)

Once you have events, you can mark them as Conversions in GA4 to measure what’s driving results.

You May Like: Optimize Showit for Google Without Being Techy

Common Mistakes to Avoid When You Setup Google Analytics in Showit Website

• ❌ Pasting the code in the wrong place (use Head, not Body)
• ❌ Using an outdated Universal Analytics code
• ❌ Forgetting to publish changes in Showit after pasting your script
• ❌ Skipping the “Web Stream” setup step in GA4

FAQs: Google Analytics + Showit

Q: Can I track both my Showit site and WordPress blog? A: Yes! Just install the same GA4 code in both places (Showit and WordPress via a plugin like “Header & Footer Scripts”).

Q: What if I redesign my Showit site later? A: Your analytics code stays intact as long as it remains in the Head HTML. Still, double-check after major updates.

Q: Is this setup GDPR or CCPA compliant? A: Not by default. You may want to add a cookie consent banner depending on where your audience is located.

Q1: Do I need to use a plugin to install Google Analytics in Showit?
A: Nope! Showit makes it super simple. You can paste the GA4 code directly into your Custom Head HTML—no plugins required.

Q2: What’s the difference between Universal Analytics and GA4?
A: Universal Analytics was the old version of Google Analytics. GA4 is the new standard, and it tracks data more flexibly—like button clicks, scrolls, and engagement—right out of the box.

Q3: Can I see which blog posts are most popular if I’m using Showit + WordPress?
A: Yes! As long as your GA4 code is installed on both Showit and your WordPress blog, you can track performance for all your pages, including blog posts.

Q4: How long does it take for Google Analytics to show data?
A: Usually, within a few minutes to a couple of hours. If it’s been more than 24 hours and you still don’t see anything, double-check your setup.

Q5: What’s a “Measurement ID” and where do I find it?
A: It’s a unique tracking code (e.g., G-ABC123XYZ) assigned by GA4 to your site. You’ll find it under Admin > Data Streams > Web in your GA4 property.

Q6: Can I track how many people click on my “Book Now” or “Contact Me” button?
A: Yes! You can do this with Google Tag Manager or by setting up custom events in GA4. It’s a great way to measure what actions users are taking.

Q7: Does Google Analytics slow down my Showit website?
A: Not really. It’s a lightweight script. Just make sure you’re only installing it once to avoid duplicate tracking.

Q8: Can I use both Google Analytics and Facebook Pixel together on Showit?
A: Yes! You can add multiple tracking codes in the Custom Head HTML section—just keep everything organized and avoid duplication.

Q9: Do I need to verify my Showit site with Google Search Console too?
A: While it’s separate from Analytics, yes, it’s highly recommended. Search Console helps you understand how your site shows up in Google search, and complements the insights from GA4.

Q10: What if I change my domain name later? Will GA4 still work?
A: If your domain changes, you’ll need to update your Web Stream URL in GA4 so it continues tracking correctly. Also, update the script in Showit if you switch to a new Measurement ID.

Final Thoughts: Get the Data You Deserve

Setting up Google Analytics in Showit website isn’t just about tech—it’s about knowing your audience, measuring success, and making smarter choices with your design and marketing.

It might feel intimidating at first, but once it’s set up, it runs silently in the background and feeds you powerful insights. Whether you’re launching your first portfolio or managing a growing online business, don’t skip this.

And hey, if you ever feel stuck or want help getting more from your data, feel free to reach out—I geek out over Showit + SEO + Analytics stuff every day.

P.S. Want to level up your Showit site performance even more? Check out our Showit Optimization Services to make sure your site runs as beautifully behind the scenes as it looks on the surface.