Hey there, Showit enthusiast! If you’re pouring your heart into creating a stunning website on Showit, you’re already halfway to success. The drag-and-drop interface, gorgeous templates, and creative freedom make Showit a favorite for photographers, designers, coaches, and other creatives.

But here’s the thing: a beautiful website is only as good as its ability to be found. That’s where Search Engine Optimization (SEO) comes in. SEO is like the friendly guide that leads potential clients to your virtual doorstep when they search for services like yours on Google.

In this comprehensive Showit SEO checklist, we’re diving deep into everything you need to make your website rank higher and attract more visitors. Whether you’re a seasoned Showit user or just getting started, this guide is packed with practical, actionable tips to optimize your site. We’ll cover on-page SEO basics, content strategies, technical tweaks, user experience, local SEO, and off-page tactics—all tailored for Showit users. Plus, we’ll share insights from real-world experience to help you avoid common pitfalls and make the most of Showit’s SEO tools.

Ready to make your Showit website a search engine superstar? Let’s get started!

Short Showit SEO Checklist

Step	SEO Task	What to Do	Tools/Resources
1	Set Up Page Titles	– Use unique titles- Add keyword- Keep under 60 characters	Showit SEO settings / Page Settings
2	Write Meta Descriptions	– Add a summary of the page- Use 150–160 characters- Add a keyword	Showit / Yoast SEO (for blog)
3	Use Headings Properly	– One H1 per page- Use H2s for sections- Add keywords naturally	Showit Design App
4	Add Image Alt Text	– Describe image briefly- Add keyword if relevant	Media Settings in Showit
5	Optimize URLs	– Keep short & readable- Use hyphens- Add keyword	Showit URL field
6	Make Site Mobile-Friendly & Fast	– Test mobile view- Compress images- Remove unused animations	PageSpeed Insights, TinyPNG
7	Add Internal Links	– Link to related pages/posts- Use descriptive anchor text	Showit / WordPress blog editor
8	Submit Your Sitemap	– Find sitemap: /sitemap_index.xml- Submit to Google Search Console	Google Search Console
9	Build Backlinks	– Get listed in directories- Guest blogs- Social media sharing	Moz, Ahrefs, Local citation tools
10	Track SEO Progress	– Use GSC to monitor clicks & impressions- Track popular pages	Google Search Console, Google Analytics

On-Page SEO Basics

On-page SEO is the foundation of your optimization efforts. It involves tweaking individual pages to make them more appealing to search engines and users. Showit’s built-in tools make this process straightforward, so let’s break it down.

Page Title and Meta Description

Why It Matters: Your page title is the clickable headline that appears in search engine results pages (SERPs) and browser tabs. It’s one of the most critical SEO elements because it tells search engines what your page is about and entices users to click. The meta description, the short snippet below the title in SERPs, influences click-through rates by giving a preview of your content.

How to Do It in Showit:

• Navigate to the Page Settings in the left-hand menu for each page.
• Under SEO Settings, enter a Page Title (keep it under 60 characters to avoid truncation). Include your primary keyword and make it descriptive. For example, a wedding planner in Seattle might use “Seattle Wedding Planner | [Your Name] Events.”
• Write a Meta Description (150-160 characters) that’s engaging, includes your keyword, and encourages clicks. Example: “Plan your dream wedding with Seattle’s top wedding planner. Contact [Your Name] Events for personalized services!”
• Use tools like MetaTags.io to preview how your title and description will look in search results.

Pro Tip: If you’ve recently updated your page title and it’s not reflecting in SERPs, be patient—Google may take days or weeks to reindex your site, depending on its crawl frequency.

Heading Structure

Why It Matters: Headings (H1, H2, H3, etc.) organize your content, making it easier for both users and search engines to understand. A clear heading structure improves readability and signals the hierarchy of your content to Google.

How to Do It in Showit:

• Showit automatically assigns HTML text tags based on your font settings (e.g., Title = H1, Headings = H2, Subheadings = H3). You can adjust these in the Text Properties panel.
• Use one H1 tag per page for the main title, such as “Welcome to [Your Name] Photography.”
• Use H2 and H3 tags for subheadings to break up content. For example, an H2 could be “Our Photography Services,” with H3s like “Wedding Photography” and “Family Portraits.”
• Avoid multiple H1 tags, as they can confuse search engines.

Pro Tip: Install the Headings Map Chrome extension to check your heading structure and ensure it’s SEO-friendly.

Image Optimization

Why It Matters: Images are a cornerstone of Showit’s visual appeal, but unoptimized images can slow your site and hurt SEO. Alt text and descriptive file names help search engines index your images, potentially driving traffic from image searches.

How to Do It in Showit:

• For each image, click on it and go to Image Settings > Description in the right-hand panel. Add alt text (under 125 characters) that describes the image and includes relevant keywords. Example: “Outdoor family portrait in Austin, TX.”
• Rename image files before uploading to be descriptive (e.g., “austin-family-portrait.jpg” instead of “IMG_1234.jpg”).
• Compress images using tools like TinyPNG to reduce file size without losing quality, as Showit’s automatic compression may not be enough for optimal speed.

Pro Tip: Descriptive alt text also improves accessibility for screen readers, which is a win for both SEO and inclusivity.

Content Strategy

Content is the heart of your website—it’s what engages visitors and convinces search engines you’re an authority. A strong content strategy can set your Showit site apart.

Blogging for SEO

Why It Matters: Blogging drives organic traffic by providing fresh, relevant content that search engines love. It’s also a chance to showcase your expertise and connect with your audience.

How to Do It in Showit:

• Showit integrates with WordPress for blogging, leveraging WordPress’s robust SEO capabilities. Choose a blogging plan (Basic or Advanced) when setting up your site.
• Optimize each blog post with:
  • A keyword-rich title (use tools like CoSchedule Headline Studio to score your headlines).
  • Proper heading structure (H1 for the post title, H2/H3 for sections).
  • Internal links to other pages or posts on your site.
• Aim for at least 1800 words per post, as longer content tends to rank better, according to studies like Backlinko’s.

Pro Tip: Use WordPress SEO plugins like Yoast SEO or Rank Math to analyze your blog posts for readability and keyword optimization.

Keyword Research and Usage

Why It Matters: Keywords are the bridge between what your audience searches for and your content. Using the right keywords ensures your site appears in relevant searches.

How to Do It:

• Use tools like Google Keyword Planner or Keywords Everywhere to find keywords relevant to your niche. Focus on long-tail keywords (e.g., “best wedding photographer in Seattle”) that are specific and less competitive.
• Incorporate keywords naturally into page titles, headings, meta descriptions, and body text. Aim for a keyword density of 1-2% (e.g., 10-20 mentions in a 1000-word post).
• Avoid keyword stuffing, which can lead to penalties from Google. Write for humans first, ensuring your content is valuable and engaging.

Pro Tip: Create a spreadsheet to track your target keywords and their performance using tools like Google Sheets.

Content Length and Quality

Why It Matters: High-quality, in-depth content ranks better because it provides more value to readers. Search engines prioritize content that answers user queries thoroughly.

How to Do It:

• Aim for blog posts of at least 1800 words, but prioritize quality over quantity. Every word should serve a purpose—whether it’s informing, entertaining, or inspiring action.
• Include actionable tips, examples, or case studies. For instance, a photographer might share a case study of how a blog post about “Top 10 Wedding Photography Tips” drove 50% more inquiries.
• Answer common questions your audience might have, such as “What should I wear for a family photo session?” or “How to plan a wedding on a budget.”

Pro Tip: Regularly update older content to keep it relevant, as fresh content signals to search engines that your site is active.

Technical SEO

Technical SEO ensures your website is crawlable and indexable by search engines. While it sounds complex, Showit’s tools make it manageable.

Site Speed Optimization

Why It Matters: Site speed is a confirmed ranking factor. A slow site frustrates users and increases bounce rates, which can hurt your SEO.

How to Do It:

• Test your site’s speed with Google PageSpeed Insights. Aim for a score above 90 for both mobile and desktop.
• Optimize images (as discussed in 1.3) and minimize HTTP requests by reducing unnecessary plugins or scripts.
• Consider using a content delivery network (CDN) like Cloudflare to speed up load times globally.

Pro Tip: If your site uses large hero images or videos, ensure they’re optimized for web use to avoid slowing down your pages.

Fixing Broken Links and Redirects

Why It Matters: Broken links create a poor user experience and can harm your SEO. Redirects ensure users and search engines find the right pages.

How to Do It:

• Use tools like Dead Link Checker or SEM Rush to identify broken links.
• Set up 301 redirects for moved or deleted pages in Showit’s Settings panel. For WordPress blogs, use a plugin like Redirection.
• Regularly audit your site to catch new broken links, especially after major updates.

Pro Tip: If you’re migrating to Showit from another platform, set up redirects for old URLs to preserve existing SEO value.

Sitemap Submission

Why It Matters: A sitemap helps search engines understand your site’s structure, ensuring all pages are indexed.

How to Do It:

• Showit automatically generates a sitemap at yourwebsiteurl.com/sitemap.xml.
• Submit it to Google Search Console. For WordPress blogs, submit additional sitemaps like page-sitemap.xml and post-sitemap.xml.
• Monitor indexing issues in Search Console and fix errors, such as mismatched URLs (e.g., http vs. https).

Pro Tip: Check your sitemap regularly to ensure new pages are included after updates.

User Experience (UX) and SEO

A great user experience keeps visitors on your site longer, which signals to search engines that your content is valuable. Showit’s design flexibility makes UX optimization a breeze.

Internal Linking

Why It Matters: Internal links help search engines navigate your site and encourage users to explore more pages, reducing bounce rates.

How to Do It:

• Link to related pages or blog posts within your content. For example, a blog post about “Wedding Photography Tips” could link to your “Wedding Packages” page.
• Use descriptive anchor text (e.g., “Explore our wedding photography services” instead of “Click here”).
• Create a logical linking structure, such as linking from service pages to relevant blog posts or portfolio galleries.

Pro Tip: Aim for 2-5 internal links per page to create a “rabbit hole” effect that keeps users engaged.

Optimizing User Journey

Why It Matters: A seamless user journey improves engagement metrics like time on page and conversion rates, which indirectly boost SEO.

How to Do It:

• Map out your ideal user flow. For example, a visitor might land on a blog post, click to a service page, and then sign up for a consultation.
• Test your site’s navigation with real users (e.g., ask a friend to complete a task like signing up for your newsletter).
• Use tools like Hotjar to analyze heatmaps and identify where users drop off.

Pro Tip: Simplify forms and calls-to-action (CTAs) to make conversions effortless, like a one-click “Book Now” button.

Using Google Analytics

Why It Matters: Google Analytics provides data on user behavior, helping you refine your SEO and UX strategies.

How to Do It:

• Set up Google Analytics via Showit’s App Settings or manually with Google Tag Manager.
• Monitor metrics like:
  • Bounce Rate: A high bounce rate may indicate irrelevant content or poor UX.
  • Time on Page: Longer times suggest engaging content.
  • Conversion Rates: Track actions like form submissions or bookings.
• Use insights to optimize underperforming pages.

Pro Tip: Set up custom events in Google Analytics to track specific actions, like button clicks or scroll depth.

Local SEO

If your business serves a specific area, local SEO can help you attract nearby clients.

Including Location in Content

Why It Matters: Local keywords help you rank for searches like “photographer near me” or “Seattle wedding planner.”

How to Do It:

• Include your city or region in page titles, meta descriptions, and content. Example: “Top Wedding Planner in Seattle, WA.”
• Create location-specific landing pages if you serve multiple areas (e.g., one page for Seattle, another for Tacoma).
• Add local keywords to blog posts, such as “Best Seattle Venues for Your Wedding.”

Pro Tip: Use schema markup (via a WordPress plugin like Yoast) to add structured data for local businesses, enhancing your visibility in local searches.

Google Business Profile Setup

Why It Matters: A Google Business Profile boosts your visibility in local search results and Google Maps, driving foot traffic and inquiries.

How to Do It:

• Create a profile at Google Business with your business name, address, phone number, and website.
• Add high-quality photos, update your hours, and include a detailed description with keywords.
• Encourage clients to leave reviews—positive reviews can improve your local rankings.

Pro Tip: Respond to all reviews (positive or negative) to show engagement and build trust.

Off-Page SEO

Off-page SEO involves actions outside your website that boost your authority and rankings.

Building Backlinks

Why It Matters: Backlinks from reputable sites signal to search engines that your site is trustworthy and authoritative.

How to Do It:

• Write guest posts for blogs in your niche (e.g., a photography blog for a wedding website).
• Use HARO to get quoted in news articles.
• Appear on podcasts or webinars via platforms like PodcastGuests.com.
• Avoid low-quality link-building tactics, as they can lead to Google penalties.

Pro Tip: Focus on quality over quantity—10 high-authority backlinks are worth more than 100 low-quality ones.

Social Media and Sharing

Why It Matters: While social signals don’t directly impact SEO, they drive traffic and increase brand visibility, which can indirectly boost rankings.

How to Do It:

• Share your blog posts and pages on platforms like Instagram, Pinterest, and LinkedIn.
• Add social sharing buttons to your Showit site to encourage visitors to share your content.
• Create shareable content, like infographics or quick tips, to increase engagement.

Pro Tip: Optimize your Share Image in Showit’s SEO settings to ensure a visually appealing preview when your pages are shared on social media.

SEO Tools Comparison Table

Tool	Purpose	Free/Paid	Best For
Google Search Console	Monitor indexing and SEO performance	Free	Tracking site health and indexing
Google Analytics	Analyze user behavior and traffic	Free	Understanding audience engagement
Google Keyword Planner	Keyword research	Free	Finding relevant keywords
SEM Rush	Comprehensive SEO audits and analysis	Paid	Advanced SEO strategies
Yoast SEO	Optimize WordPress blog posts	Free/Paid	Blogging SEO
TinyPNG	Image compression	Free/Paid	Improving site speed
Dead Link Checker	Identify broken links	Free	Maintaining site integrity

1. Showit SEO Settings

Optimizing your Showit SEO settings is the first step toward improving your website’s visibility on search engines. Within Showit, you can customize key elements such as page titles, meta descriptions, URLs, and image alt text. Properly configuring these settings ensures search engines understand your content and rank your pages accurately.

Pro Tip: Use concise, keyword-rich titles and descriptive meta descriptions under 60 characters. For more guidance on optimizing your Showit site, check out our detailed Google Search Console setup guide.

2. Showit SEO Tips

Want your Showit website to perform better on Google? Follow these Showit SEO tips:

• Optimize images with descriptive alt text.
• Use proper heading hierarchy (H1, H2, H3).
• Link internally between relevant pages and blog posts.
• Keep URLs clean, short, and keyword-friendly.
• Regularly publish blog content using Showit’s WordPress integration.

Implementing these tips consistently can significantly boost your organic traffic and improve your site’s search visibility.

3. Showit Google Search Console

Integrating Showit with Google Search Console helps monitor your site’s performance, track clicks and impressions, and identify indexing issues. Submit your Showit sitemap, check for errors, and analyze search queries to see what keywords are driving traffic.

Pro Tip: Regularly reviewing your data in Google Search Console allows you to optimize underperforming pages and discover new keyword opportunities. You can learn more about setting up Google Search Console for Showit here.

Is Showit Good for SEO?

If you’re wondering, is Showit good for SEO? the answer is yes—but only if it’s set up properly. Showit offers complete design freedom while integrating WordPress for blogging, which gives you powerful SEO tools. By customizing your page titles, meta descriptions, headings, and implementing internal links, your Showit site can rank competitively in search results.

Pro Tip: Combine Showit’s design flexibility with WordPress SEO plugins like Yoast or Rank Math to maximize your site’s search potential.

Conclusion

You’ve just unlocked the ultimate Showit SEO checklist to make your website a magnet for organic traffic. From crafting keyword-rich page titles to building high-quality backlinks, each step in this guide is designed to help your Showit site rank higher and attract more clients. SEO isn’t a one-and-done task—it’s an ongoing process that rewards consistency and creativity.

Start small: pick one or two items from this checklist, like optimizing your page titles or starting a blog, and build from there. Use tools like Google Search Console and Google Analytics to track your progress and refine your strategy. If you hit a roadblock, Showit’s support team and community are there to help with tips and resources.

Your Showit website is already a work of art—now it’s time to make it a search engine masterpiece. Happy optimizing!