Growing an email list from your Showit website does not have to come with a high monthly software bill. Brevo, the platform formerly known as Sendinblue, has emerged as one of the most capable email marketing platforms available for small businesses and creative entrepreneurs, offering a feature set that competes with tools costing two to three times as much.
Brevo’s free plan includes up to 300 emails per day, unlimited contacts, and access to its core automation, form, and SMS marketing features. For Showit users who are building their email list from the ground up or who want a cost-effective alternative to their current platform without sacrificing capability, Brevo is a genuinely compelling choice.
This guide covers every step of connecting Brevo to your Showit website, from account setup and form creation to embedding, automation configuration, and list growth strategy. Whether you are setting up your first email integration or migrating from another platform, this walkthrough has everything you need.
What Is Brevo and Why It Makes Sense for Showit Users
A Full-Featured Email Marketing Platform at an Accessible Price
Brevo, rebranded from Sendinblue in 2023, provides email marketing, SMS marketing, live chat, CRM, and marketing automation features within a single platform that starts with a free tier and scales affordably.
Its transactional email sending infrastructure means emails land in subscriber inboxes reliably, which is a practical advantage for service businesses where a missed follow-up email translates directly into a missed booking.
According to Brevo’s pricing and features overview, the platform charges based on email volume rather than contact list size — a pricing model that makes it particularly cost-effective for businesses with large lists but moderate email sending frequency.
For Showit users who run boutique service businesses, creative studios, or small coaching practices, Brevo provides the email marketing capabilities they need without the pricing model that penalizes them for growing their audience.
The Brevo and Showit Partnership
Showit’s strength is its visual design system and SEO capability through WordPress. Brevo’s strength is reliable email delivery, accessible automation, and a generous pricing structure for small businesses.
These two tools serve complementary roles without significant overlap. Your Showit website attracts visitors, presents your brand, and captures email sign-ups. Brevo nurtures those sign-ups into engaged subscribers and, ultimately, into clients through consistent, relevant email communication.
Our article on why Showit is one of the best platforms for creative businesses explains the broader context of how Showit fits into a creative entrepreneur’s digital infrastructure alongside tools like Brevo.
Setting Up Your Brevo Account for Showit Integration
Completing Your Account Profile
Log into your Brevo account and complete your account settings before building any forms for Showit. Add your organization name, your sender name, and your verified sender email address.
Your sender name is what appears in the “From” field of every email your Brevo account sends. Use your business name rather than a generic address to build recognition and trust in your subscribers’ inboxes.
Verify your sender email address through Brevo’s verification process. Emails sent from an unverified sender address have higher rates of landing in spam folders, which undermines the value of your entire email marketing effort.
Setting Up Your First Brevo Contact List
Navigate to Contacts and then Lists in your Brevo dashboard to create your primary subscriber list. Name the list something clearly descriptive, such as “Website Subscribers” or “Newsletter List,” so you can identify it easily as your account grows.
Brevo allows you to create multiple lists for different subscriber segments. If you plan to use different sign-up forms for different pages or content types on your Showit website, create separate lists from the start to maintain clean segmentation.
Creating Your Signup Form in Brevo
Navigate to the Forms section in Brevo’s dashboard and click to create a new embedded form. Brevo’s form builder allows you to customize the fields, styling, and success messaging for your subscription form.
For most Showit users, a simple two-field form — first name and email address — strikes the right balance between capturing enough personalization data and maintaining a frictionless signup experience.
Assign the form to the appropriate contact list and configure the double opt-in setting if you are marketing to EU subscribers or if you want to maintain a clean, engaged list that meets international email marketing standards.
Set your success message text to something warm and on-brand that confirms the signup and tells subscribers what to expect next. Once your form is configured, click to generate the HTML embed code.
Embedding the Brevo Form in Your Showit Website
Adding the Form Using Showit’s HTML Embed Widget
Open your Showit editor and go to the page where you want your Brevo form to appear. Common locations include a dedicated Subscribe or Email List page, a blog sidebar or footer section, or an inline position within a specific resource or blog post page.
Add a new HTML Embed widget to your Showit canvas by clicking the add element button and selecting the embed option. Paste your Brevo form embed code into the widget’s code field. The form will appear as a rendering placeholder in the Showit editor and display fully on your published website.
Resize the container to fit your canvas layout. Brevo’s forms are flexible in width and adapt well to various container sizes without layout issues.
For full guidance on how Showit’s HTML embed widget works and how to use it correctly for external forms, our custom code and HTML embed guide for Showit covers the complete process.
Configuring the Mobile Canvas for the Brevo Form
After completing the desktop canvas setup, switch to the Showit mobile canvas and adjust the Brevo form container for small screens. Set the width to full screen and adjust the height to display the complete form without any internal scrolling.
Test on a real mobile device by publishing the page and viewing it on both iOS and Android. Brevo’s forms render reliably on mobile, but the container dimensions you set in Showit determine whether the form displays correctly within your design.
Styling the Showit Page Around the Brevo Form
Use Showit’s design tools to build a compelling context around your Brevo form. A form sitting on a blank page with no surrounding design or copy will not convert nearly as well as a form surrounded by a clear value proposition, visual appeal, and supportive trust signals.
Write a concise headline above the form that tells visitors exactly what they get when they subscribe. Add one to two supporting sentences that describe the content, frequency, and value of your emails. Optionally include a small privacy note that reassures visitors their information will not be shared or misused.
These elements turn a functional form placement into a designed opt-in experience that consistently outperforms a bare embed in terms of subscription conversion rates.
Using Brevo’s Subscription Forms in a Showit Pop-Up
Why Pop-Up Forms Grow Lists Faster
Static form placements are valuable, but pop-up forms consistently outperform them in subscription conversion rate studies. A well-designed, well-timed pop-up that presents a compelling offer at a relevant moment can multiply your list growth rate substantially.
Showit’s pop-up creation feature allows you to build a full-design pop-up canvas and embed your Brevo form inside it. Configure the trigger settings to fire based on exit intent, time spent on page, or scroll depth.
For exit-intent pop-ups, the most effective offer is typically your strongest lead magnet: a free resource, guide, or tool that delivers instant value and gives visitors a compelling reason to share their email address before they leave.
Our guide to creating pop-ups in Showit covers the full pop-up setup process in Showit, including how to embed third-party forms within pop-up canvases and configure display triggers.
Designing a Pop-Up That Converts for Your Brand
The visual design of your Showit pop-up should be consistent with the overall aesthetic of your website. A pop-up that looks designed and intentional performs better than one that looks like an afterthought, and Showit’s canvas design tools give you complete control over how your pop-up looks.
Use a headline that speaks to the specific benefit of subscribing rather than a generic “join my newsletter” message. “Get my free location guide for your shoot” will always outperform “subscribe to get updates” because it offers something concrete and immediately valuable.
Keep the design clean, the form short, and the call-to-action button copy action-oriented. “Get the Free Guide” converts better than “Submit” because it describes what the subscriber receives rather than the action they are taking.
Setting Up Brevo Automations That Fire From Showit Signups
Building Your Welcome Automation in Brevo
Every new subscriber who joins your list through your Showit website should receive an automated welcome sequence. This is the most impactful automation you will build because it engages new subscribers at the moment of highest interest and shapes their expectations for the relationship going forward.
In Brevo’s Automation section, create a new workflow triggered by a contact being added to your specific subscriber list. The first email in the sequence should fire immediately after signup, confirm the subscription, deliver any promised lead magnet, and introduce who you are and what your brand is about.
Subsequent emails in the welcome sequence should deliver value consistently over the first week or two, gradually introducing subscribers to your services, your best work, and eventually an invitation to inquire or book.
Segmented Automations for Different Showit Pages
If you place different Brevo forms on different pages of your Showit website and assign them to different lists, you can create separate and more targeted automation sequences for each subscriber segment.
A subscriber who signs up from your portfolio page is likely interested in your visual work and aesthetic. A subscriber who signs up from a blog post about your process is interested in how you work. A subscriber who signs up from your services page has shown commercial intent. Each of these profiles warrants a different type of welcome sequence, and Brevo’s automation system makes creating separate sequences for each straightforward.
Transactional Emails Through Brevo
One of Brevo’s unique capabilities as a combined marketing and transactional email platform is its ability to handle both newsletter-style email marketing and individual, triggered transactional emails within the same account.
If you are building a more complex client communication workflow on your Showit website that includes automated confirmation emails, invoice notifications, or booking acknowledgments, Brevo’s transactional email features can handle these alongside your regular marketing campaigns without requiring a separate transactional email tool.
Growing Your Email List Through Showit SEO and Content
The Blog as Your Primary List Growth Engine
The most reliable and scalable way to grow your Brevo email list from your Showit website is through consistent blogging. Showit’s WordPress integration gives you a full content publishing platform that generates new organic search visitors week after week.
Every blog post you publish is a new entry point for first-time visitors who are discovering your brand through Google. When each post includes an in-line Brevo form offering a relevant lead magnet or subscription value, you are converting those first-time organic visitors into email subscribers who will see every future piece of content you create.
Our guide to Showit SEO for beginners covers how to optimize your Showit blog posts and pages for organic search visibility, which is the foundation for sustainable email list growth without ongoing advertising spend.
Connecting Your Social Media Traffic to Brevo
In addition to organic search, your social media bio links, stories, and post CTAs should direct followers to a Showit landing page containing your Brevo subscription form or a direct Brevo hosted form link.
Building a dedicated “newsletter” or “email list” landing page in Showit gives you a clean, designed URL to share across all your social profiles. This page presents your subscription offer in full detail and makes the case for joining your list in a way that a simple link-in-bio button cannot match.
Tracking and Improving Your Brevo and Showit Integration
Monitoring Subscription Rates and List Health
Brevo’s analytics dashboard tracks your list growth over time, showing you new subscribers, unsubscribes, and list engagement metrics by date and campaign.
Review these metrics monthly to understand which periods correlate with increased or decreased subscription rates. If you published a new blog post or ran a social campaign that coincided with a spike in subscriptions, you have identified a list growth tactic worth repeating.
Monitor your email open rates, click rates, and unsubscribe rates as indicators of list health. A declining open rate typically signals that your content is not meeting the expectations of your subscribers, while a high unsubscribe rate after a specific campaign may indicate a mismatch between the campaign content and subscriber interests.
Connecting Brevo to Google Analytics for Full Visibility
Add UTM parameters to the links in your Brevo email campaigns to track how much traffic each campaign drives back to your Showit website. This data appears in your Google Analytics dashboard and allows you to measure the downstream impact of your email marketing beyond open and click rates alone.
Our guide on setting up Google Analytics for your Showit website covers the complete Google Analytics configuration process, which is the essential starting point for tracking email-driven traffic alongside your organic and direct traffic data.
Creating a Lead Magnet That Converts Showit Visitors Into Brevo Subscribers
Choosing the Right Lead Magnet for Your Audience
A well-chosen lead magnet is the single most powerful lever you have for accelerating the growth of your Brevo subscriber list from your Showit website. Generic “subscribe to my newsletter” calls to action generate a fraction of the sign-ups that a specific and immediately valuable free resource produces.
The best lead magnets for creative businesses are highly specific to the audience and offer a clear, practical benefit that is valuable on its own — not just a preview of paid content.
For photographers, effective lead magnets include a location scouting guide for a specific city or region, a session preparation checklist for clients, or a posing guide for families or couples. For coaches, strong lead magnets include a short workbook, a decision-making framework, or an assessment tool. For designers, a resource list, a mini style guide, or a free template resonates well.
The more specifically your lead magnet addresses a real problem or desire your ideal client has, the higher your sign-up conversion rate will be across every Brevo form placement on your Showit website.
Promoting Your Lead Magnet Across Your Showit Pages
Once your lead magnet is ready, create dedicated sign-up opportunities for it across multiple touchpoints on your Showit website beyond just the contact page.
Add an inline Brevo form offering the lead magnet within relevant blog posts, at the end of service description pages, and on a standalone landing page you can share via social media and bio links. A notification bar across your entire Showit site pointing visitors to the lead magnet is also a highly effective, always-visible promotion tool.
Our Showit notification bar guide covers exactly how to set up a sitewide notification bar in Showit, which is one of the most straightforward and impactful ways to increase the visibility of your Brevo sign-up offer.
Frequently Asked Questions
Does Brevo (formerly Sendinblue) work with Showit?
Yes. Brevo integrates with Showit through embeddable signup forms. You generate an embed code from Brevo’s form builder and paste it into Showit’s HTML embed widget to display it on any Showit page. The form collects subscribers and adds them directly to your Brevo contact list.
Is Brevo free to use with Showit?
Brevo offers a free plan that includes up to 300 emails per day, unlimited contacts, and access to core features including forms, automations, and basic reporting. For most Showit users starting to build their email list, the free plan provides sufficient capability to get started without any immediate cost.
How do I change Brevo from Sendinblue in my account?
Brevo and Sendinblue are the same company and platform, rebranded in 2023. If you have an existing Sendinblue account, it is now your Brevo account and operates under the new branding. No migration or account changes are required.
Can I embed a Brevo form inside a Showit pop-up?
Yes. Build a pop-up canvas in Showit, place an HTML embed widget inside it, and paste your Brevo form embed code into the widget. Then configure your pop-up’s display trigger in Showit to control when and how the pop-up appears to your website visitors.
Can I set up automated emails in Brevo when someone subscribes through my Showit form?
Yes. Create an automation workflow in Brevo triggered by a contact being added to the specific list associated with your Showit signup form. The welcome automation will fire automatically for every new subscriber who signs up through your Showit website.
Do I need technical skills to connect Brevo to Showit?
No technical skills are required. The integration involves copying an embed code from Brevo and pasting it into Showit’s HTML embed widget. Everything else — form behavior, list management, and email automation — is managed from within your Brevo account.
